HEXA Group is an Australian-based property development group specialised in volume townhouse projects, multi-level residential apartment buildings and commercial ventures.
To create a market-making point of difference for first home buyers, who represent one of their key customer segments, while respecting the price sensitivity that is characteristic of this demographic.
By leveraging KASTA’s free in-house design service, we tailored our solution to suit HEXA’s wide variety of floorplan layouts, giving their customers both the choice and the opportunity to add value to their purchase by customising their inclusions to suit their own lifestyle with options such as:
- Custom lighting moods offered as standard inclusions;
- A master off option for energy management and peace mind;
- A welcome home switch for added convenience; and
- Printed handover materials to induct homeowners into their new enhanced lifestyle.
Apart from setting themselves apart from the competition with a host of future-proof features, HEXA Group also gained previously unavailable upsell opportunities to increase ROI, that are applicable both now, and in the future, as KASTA’s suite of complementary products continues to grow.